When you browse a Baseline web site, you do so anonymously. Personal information is not collected. Some areas of our web sites, however, may request that you voluntarily supply us with personal information, including your name, email address, etc., for purposes such as correspondence, site registration, local pricing, or participating in online surveys.

Baseline may also retain electronic communications you send to our customer service representatives, webmaster, or other associates. These may be shared within Baseline as a means to continually improve customer service or shared in part within Baseline website comments or FAQ section.

Baseline web sites track information about visits to those sites. For example, statistics are compiled that show the daily number of visitors to a site, the daily requests received for particular files on a site, and what countries those requests come from. These aggregated statistics are used to customize our web site to better meet your needs and may also be provided to others, but the statistics contain no personal information and cannot be used to gather such information.

Certain Baseline sites may use “cookies” or “web beacons.” A “cookie” is an element of data that a web site can send to your browser, which may then be stored on your system. Cookies allow us to better serve visitors to our website by offering a tailored experience. A “web beacon,” also referred to as a spotlight tag or pixel tag, is used to recognize unique cookies and assists us in determining which advertisements bring users to a specific website. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. If you decline to accept the cookie, it will also disable the web beacon. With both cookies and web beacons, the information collected and used is anonymous and not personally identifiable. The information collected does not contain your name, address, telephone number, or email address.

Baseline may use the information users give us to, for example, provide a service, measure consumer interest in our various products and services, or inform users about new products and programs. These offers may be based on information provided in surveys, information that may indicate purchasing preferences or email sent to a Baseline site. Any lists used to send you product and service offers are developed and managed under strict conditions designed to safeguard the security and privacy of customer personal information. Baseline will use reasonable effort to address all requests to remove names from any postal mail or email lists.

Because Baseline considers the individual information we maintain to be confidential, our policy is to disclose no personal information gathered online to third parties unless release is required by law or is pertinent to judicial or government investigations or proceedings or the personal information is required for Baseline to provide requested services to users and visitors to the site. Baseline does not sell or rent personal information to other organizations unless specifically disclosed at the point of collection. Baseline does not share personal information with unauthorized parties. For example, if Baseline authorized a company to transmit marketing emails on our behalf, that company is not permitted to use the personal information for any secondary purposes.

Baseline web sites may contain links to other sites, and we make every effort to link only to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites.

Baseline does not knowingly collect any personal information (such as name, address, and telephone number) from children under 13 years old through its website. Baseline will specifically instruct children under 13 not to submit such information to this website. We do not currently allow children under 13 to register or participate in contests or promotions on the site. However, if the parent or guardian of a child under 13 believes that the child has provided us with personally identifiable information, the parent or guardian of that child should contact us if they want this information deleted from our files. If Baseline obtains knowledge that it has personally identifiable information about a child under 13 in retrievable form in its files, we will delete that information from our existing files. In addition, anyone under 18 years old should seek their parent’s or guardian’s permission prior to using or disclosing any personal information on this site.

By using a Baseline site, you signify your assent to the Baseline online Privacy Policy. If you do not agree to this policy, please do not use our sites. We reserve the right, at our discretion, to change, modify, add, or remove portions of this policy at any time. Please check this page periodically for changes. Your continued use of our sites following the posting of changes to these terms will mean you accept those changes.